As CareFlight marks 20 years of service in the Northern Territory, we are reflecting on the strong relationships that have helped us deliver critical care, rescue services and more for Territorians.
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To acknowledge this milestone, we would like to invite you to share a short statement about your experience with CareFlight. Your endorsement will help demonstrate the value of collaboration in strengthening aeromedical and emergency services and ever-improving healthcare for the NT community.
What we’re asking from you
We are looking for endorsements that showcase:
How it takes a joint effort amongst us as Territorians to deliver the best services for Territorians
Your particular experience working alongside CareFlight in the NT – nothing is too big or small
The value of CareFlight’s service to remote, regional or First Nations communities
CareFlight’s contribution to collaboration, capability or continuity of care
The legacy or impact CareFlight has had in the NT
You are welcome to share your message through your own digital channels — such as your website, LinkedIn, or other social platforms — at any time over the coming months. Where suitable, CareFlight will also look to re‑share these posts through our channels to help amplify your story and broaden its reach.
How endorsements should be used
Any endorsement shared on behalf of CareFlight should:
Be based on your personal experience with CareFlight and be non‑promotional
Attributable to an organisation, not an individual unless appropriate
Used with written permission
Free from comparative claims (e.g., “CareFlight is better than…”)
Aligned with procurement‑safe language (e.g., avoid “recommend”, “best”, “preferred provider”)
We may publish your statements in/across:
CareFlight’s website
Media and social media content
CareFlight reports and advertising
*Statements will not be used to imply procurement preference, exclusivity or advocacy.
Statement Templates
Below, we’ve included some statement templates that can be used across your website as they are or, after you’ve put your own voice to the copy. These templates have also been designed as social tiles (for LinkedIn, Facebook and Instagram) and are linked in the assets section of this pack.