CareFlight adds Tong Li Supermarket logo to its iconic H145 helicopter
CareFlight has added Tong Li Supermarket’s logo to the exterior of the Mounties Care CareFlight Helicopter following the annual Club CareFlight Draw in 2024.
In total, 44 businesses supported the Club CareFlight program last year with Tong Li Supermarket announced as the winner of the coveted prize to display a logo on the H145 helicopter at an event hosted at the Westmead CRRH base.
Club CareFlight is a unique opportunity for small-medium businesses to support CareFlight and show their customers and staff they care. There are four membership packages with a one-off or ongoing annual donation, which helps CareFlight provide lifesaving services to the community.
Following the addition of their logo to the aircraft, Tong Li Supermarket shared details of their experience as a Platinum Club CareFlight member. The below responses reflect Tong Li Supermarket’s commitment to the community and the positive impact of their partnership with CareFlight.
What prompted Tong Li Supermarket to support CareFlight?
Tong Li Supermarket is deeply committed to the well-being of the communities we serve. Recognising CareFlight’s vital role in providing rapid response critical care across Australia, we were inspired to support their mission to save lives, speed recovery, and serve the community. Our decision stems from a genuine desire to contribute to an organisation that significantly impacts emergency medical services.
How has partnering with CareFlight benefited Tong Li Supermarket?
My sole reason for joining Club CareFlight at the time was to help save lives, any potential benefit to our business never even crossed my mind. Partnering with CareFlight allowed Tong Li Supermarket to align our brand with a respected and lifesaving organisation, enhancing our reputation within the community. This association has fostered a sense of pride among our employees and customers, knowing that we support a cause that directly impacts lives. Additionally, our logo’s presence on CareFlight’s aircraft has increased our brand visibility, reinforcing our commitment to social responsibility.
How does the partnership affect your Corporate Social Responsibility?
This partnership significantly strengthens our corporate social responsibility initiatives by directly contributing to the health and safety of our communities. Supporting CareFlight aligns with our values of community service and social responsibility, demonstrating our dedication to making a positive impact beyond our business operations.
Which member benefit do you find most useful or interesting?
The opportunity to display our logo on CareFlight’s aircraft is particularly meaningful. It enhances our brand’s visibility and symbolises our commitment to supporting essential emergency services. This benefit allows us to visibly demonstrate our support for CareFlight’s mission and connect with the community on a deeper level.
If you would like to be in with a chance to have your business logo on a CareFlight aircraft and want to know more about Club CareFlight memberships, visit https://careflight.org/support-us/club-careflight/.
